Tag Archives: credit union future

Consultant Perspective – Back to Basics of Good Cross Selling

Wednesday, April 7th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get …

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Credit Union Sustainability – About Member Service

Wednesday, March 31st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

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Credit Union Sustainability – Business as Usual

Monday, February 22nd, 2010
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Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC.  He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below.  He believes keeping to the status quo creates a positive employee and member perception of the Credit …

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Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010
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When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite. As a strategy for 2010 success, each comments on providing extra services …

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Credit Union Sustainability Financial and Operational Strength in 2010

Wednesday, February 17th, 2010
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Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability  project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

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Credit Union Sustainability Right Strategy, Right People

Thursday, February 11th, 2010
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Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a whole. Hall finds online groups, conferences, and other forms of communication are a great way for credit union professionals to unite and share their expert …

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Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Wednesday, February 10th, 2010
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As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

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Credit Union Sustainability – About Building a Strong Community Presence

Tuesday, February 9th, 2010
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Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

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CU Sustainability – Time to Get Fair Share of Financing

Friday, February 5th, 2010
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This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

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CU Sustainability – The Value Lies Within Credit Unions Says CEO

Wednesday, February 3rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local …

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