The Spirit of Entrepreneurship is Alive and Well!

Thursday, March 4th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Yes, the spirit of being in business is alive and well in a 6th grader’s heart! The other day my daughter, 12, was discouraged over a lack of money after having bought gifts for family at the holidays and gone to a couple movies since, her cash was depleted to just $5. So, she created her own “lemonade” stand but decided to sell orange juice, snow cones and Hershey’s kisses! Being “Mom,” …

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In Celebrating an Anniversary…

Monday, March 1st, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder …the spirit of entrepreneurship is alive and well even in this economy! When special dates come along, like an anniversary, it is sometimes shocking to think how time flies. This month is our 26th anniversary and it seems crazy that Lemmon-Aid Marketing Services (now LemmonTree Marketing Group) was started that many years ago in a kitchen with less than $2,000. I decided my first, most important purchase was a computer and in …

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Missing the Opportunity of Good Microsites that have a Long Shelf Life

Wednesday, February 24th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”, a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …

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Credit Union Sustainability – Business as Usual

Monday, February 22nd, 2010

Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC. He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below. He believes keeping to the status quo creates a positive employee and member perception of the Credit …

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Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability microsite. As a strategy for 2010 success, each comments on providing extra services …

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Credit Union Sustainability Financial and Operational Strength in 2010

Wednesday, February 17th, 2010

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

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Credit Union Sustainability Right Strategy, Right People

Thursday, February 11th, 2010

Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a whole. Hall finds online groups, conferences, and other forms of communication are a great way for credit union professionals to unite and share their expert …

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Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Wednesday, February 10th, 2010

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

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Credit Union Sustainability – About Building a Strong Community Presence

Tuesday, February 9th, 2010

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

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CU Sustainability – Time to Get Fair Share of Financing

Friday, February 5th, 2010

This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

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