Author Archives: Nicolette Lemmon

Opportunities with Bank Failures?

Wednesday, May 5th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Recently, I saw an interesting headline. “After a failure, customers need a reason to remain” in the Daily Briefing by American Banker.  The fact that the article started with is that nearly two-thirds of failed bank customers either switched to another bank or were likely to change banks in the months following a takeover assisted by the FDIC. This screams “opportunity” for credit unions in the markets of the 64+ failed banks …

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How Can They Do That? A Case of Website Scraping

Thursday, April 22nd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Because of the Google Alerts that I monitor, a website crime was discovered using LemmonTree’s website. The alert cited a “Well come to Lemmontreeonline.com” and that raised my curiosity, so I clicked to it. To my shock, a splash page led to a website that had pieces of our copy and design. The worst thing was that it looked to be a scam for selling a mutual fund. Scraped site – LemmontreeOnline.com …

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What Do You Know about Your Gen Y Members?

Wednesday, April 21st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder There is so much talk about the “new age wave” of Gen Y, that I decided to find out more about what impact this generation was having in the memberships of client credit unions. In picking seven clients of sizes ranging from $90 million to over $500 million, it was interesting to see the profiles of young adults that opened accounts at the credit union. Take the time to review the young …

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Consultant Perspective – Back to Basics of Good Cross Selling

Wednesday, April 7th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get …

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Credit Union Sustainability – About Member Service

Wednesday, March 31st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

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Part 3 of 3: Understanding the New Age Wave – Who Is Influencing Gen Y for Banking?

Tuesday, March 30th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder As a Boomer, I continue to wonder how different the Gen Y Age Wave will be than our consumer wave. As a young adult, I opened my first checking account at age 16 at a nearby community bank. My parents did not take me to their bank to set up my first checking account when I started working a part-time job. They really didn’t influence my decision nor did they show an …

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Part 2 of 3: Understanding the New Age Wave – Gen Y

Thursday, March 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder What do you know about your Gen Y members? Do you know if your youth marketing is working or do you even have any youth marketing in place? I have always been a big proponent of children’s savings programs and teen programs for their ability to engage parents with the credit union. Yet, often I hear a client’s concern of what the impact really is of low balance children’s savings accounts and …

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Part 1 of 3: Understanding the New Age Wave – Gen Y

Tuesday, March 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder They Think Differently In reading Grown Up Digital, by Don Tapscott, there was a chapter on the 8 Net Gen Norms that created discussion in various areas of my personal and professional life. The eight Net Gen Norms are: Freedom, Customization, Scrutiny, Integrity, Collaboration, Entertainment, Speed, and Innovation. An interest example in his book was how “Integrity” swings two ways with Gen Yers. When buying a product, significant numbers of these young …

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Marketing Isn’t Traditional or Digital or Online or Social – It’s ALL of That!

Tuesday, March 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Today’s world is filled with congestion in media, congestion online, and congestion in social media. The ability of a marketer to cut through the clutter is getting more and more difficult. Senior management demands more lead generation with less budget dollars. Consumers demand more attention and talk about your brand online forcing marketers to monitor more communication channels. To reach consumers, both members/customers and prospects, requires marketers to be nimble, thoughtful and …

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Tracking Your Brand Online

Monday, March 8th, 2010
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My Marketing Trends Nicolette Lemmon, President & Founder Are you taking advantage of the free service, Google Alerts? Often people know of it to use for tracking business names or brands online. It is also important for tracking your personal brand. Over the past year, I have been tracking the number of times I have received a Google Alert for my name. There were over 3 every month. The type of mention ranged was from my blog posts to having …

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