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Tag Archive for 'credit union opportunities'

Credit Union Sustainability – Business as Usual

Published on February 22, 2010 in My Marketing Strategy. Tags: , , , , , , , , , , , , , .

Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC.  He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below.  He believes keeping to the status quo creates a positive employee and member perception of the Credit Union.  He cautions about not becoming stagnant in a struggling economy. Then, as consumers are looking for financial partners that are moving forward, they will remain with their Credit Unions, move more to them, or switch business to thriving Credit Unions.

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Credit Union Sustainability – Focus on Member Relationships

Published on February 18, 2010 in My Marketing Strategy. Tags: , , , , , , , , , , , , , , .

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite.

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Credit Union Sustainability Financial and Operational Strength in 2010

Published on February 17, 2010 in My Marketing Strategy. Tags: , , , , , , , , , , , , , , .

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability  project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough economic times each executive provides their perspective. Overall, presenting your Credit Union as a trustworthy and valuable resource for members is the key to attract and retain membership in 2010.

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Credit Union Sustainability Right Strategy, Right People

Published on February 11, 2010 in My Marketing Strategy. Tags: , , , , , , , , , , .

Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a whole. Hall finds online groups, conferences, and other forms of communication are a great way for credit union professionals to unite and share their expert knowledge.

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Credit Union Sustainability – About Building a Strong Community Presence

Published on February 9, 2010 in My Marketing Strategy. Tags: , , , , , , , , , , , , , , .

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site.

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