My Marketing Trends Kelly Kressner, Marketing Specialist While some business owners and marketing people may wish social media would just go away, the reality is it’s not! In fact, it is getting even bigger and more pervasive. Even if you don’t wish to participate in it, you at least need to be monitoring your brand. For example, on Twitter, you can use a free service called Tweet Deck to help manage your brand. With Tweet Deck you can set up …
My Marketing Strategy Nicolette Lemmon, President & Founder As you venture out into the online world, there are always contests to encourage consumers to send photos for a contest, enter videos to win a prize, write stories of their experiences, and leave comments on blogs. As a business person, my issue remains that there must be a strategy for the activities – ultimately to build the brand and sell products/services. It’s not always obvious how those consumer generated content avenues …
My Analytical Side Denny Koepke, Vice President In doing several member satisfaction surveys in the first quarter of this year, there are always some raised eyebrow movements when reviewing the data. Even with the down economy, the average survey results for satisfaction are still coming in above 90%. The lower profile of credit unions in the media and having less visible problems than the big banking entities has seemed to insulate our clients. Yet, even with the continuing “thumbs up” …
My Marketing Strategy Nicolette Lemmon, President & Founder The media is full of the social networks and use of social and other online tools such as Twitter, Linked In, Facebook, – not to mention all the webinars and blogs! Yet there seems to be mixed reviews. The Pew Internet & American Life Project recently published that almost 50% of Americans in all age groups are indifferent to Internet social networks, overwhelmed by gadgets or often avoiding Internet use altogether. All …
My Marketing Trends Kelly Kressner, Marketing Specialist What gives with youth marketing? CUNA’s National Credit Union Youth Week starting next week has attracted more than 400 credit unions for their savings challenge! Why? With 47 being the average age of a credit union member and the Boomer generation moving into saving and fixed income mode, now is the time to capture more youth market share. And Gen Y is estimated to be as large or larger than the Boomers. Research …
My Marketing Trends Kelly Kressner, Marketing Specialist In last week’s post, “Mobile Banking – Are you ready?” I discussed the growing popularity of mobile banking. Mobile banking offers members account convenience and instant access yet it can increase costs for just a small initial group of users. With budgets tighter today and if you’re not ready to tackle this additional service, consider creating a mobile site. It’s the next step in reaching out to the growing number of mobile Internet …
My Analytical Side Denny Koepke, Vice President Last week when developing a spreadsheet of the penetration of member business across age segments, I determined the value in comparing shifts and changes in key age groups. For several clients, we track and report on the deposit and loan dollars associated with age segments. In discussions about the dominance of age groups in deposits and loans, the CEO asked how the funds might be clustered in the products for these age groups. …
My Marketing Strategy Nicolette Lemmon, President & Founder At the risk of sounding Pollyanna, these are times of opportunity for those with focus and strategy. For CEOs that are looking for increases in revenues to enhance profitability to pay back the insurance fund, the key is to consider the value of every member. In the economy, the real value of profitable members is critical to monitor because they have economically voted that they trust your Credit Union. This has two …
My Marketing Trends Kelly Kressner, Marketing Specialist Around this same time last year, while sitting at a restaurant with my boyfriend’s family, I noticed his mother doing her banking via a mobile phone. My initial reaction was “Wow, how convenient is that?!” Now a year later, as new programs have been created that allow consumers to easily manage their finances with a handheld device, more banks and credit unions have started offering this service. I read a few weeks ago …
My Marketing Strategy Nicolette Lemmon, President & Founder Last week there were signs of hopefulness in the nation’s economy and for the credit union industry. First, I spotted that the share of the auto loan market for credit unions has increased to 24% over 14% last year. The second thing was that the durable goods orders were up for the first time this year. And, the final thing was that housing starts were up for the first time in months. Then, …