Author Archives: Nicolette Lemmon

Adwords and SEO – Getting Down to Specifics

Wednesday, October 6th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder If you are addicted to using Google search as I am, you probably noticed a new level of service. When looking for an answer, a product, a service or some resources, you probably noticed a difference. Now, there is a longer list of possible search items that drops down under the search box as you type.  Essentially, for the spelling or time challenged person, you have a list of possible matches of …

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Credit Union Sustainability-Marketing Planning for 2011

Thursday, September 23rd, 2010
General Marketing Tip |

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I am here to stress the important facets to keep in mind while planning your marketing strategies for 2011.  All things must be considered such as having a multi-layered plan that considers the lifetime value of a member, as well as, creating a marketing flywheel that touches all of …

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It’s About the Numbers

Thursday, September 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total credit union loans declined by 0.1% during July, and have declined by almost 1% for the first seven months of the year…  NCUA said share growth slowed from 11% annualized for the first quarter to just 0.6% in the second quarter.” In marketing, there has always been a …

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Credit Union Sustainability-Pinpointing Your Position

Tuesday, September 14th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding …

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It’s Time – 5 Tips for Marketing Planning

Wednesday, September 8th, 2010
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credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy

My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a multi-layered marketing strategy that focuses on achieving corporate goals. Even if your goal is to retain what you have and replace loans that are being paid off. There are opportunities in every marketplace, but you have to work harder to find them and capitalize on them. How? …

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Advertising is Like Life Insurance

Wednesday, August 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by one analogy. It was this: “The function of advertising is to protect the brand from its potential competitors. It’s like life insurance. What’s the return on investment if you don’t die? Zero. But that doesn’t mean that a life insurance policy is not a good thing to buy. It …

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Email’s Great – But for What Percentage of Your Market?

Wednesday, August 11th, 2010
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email marketing
email marketing
email marketing
email marketing
email marketing
email marketing

My Marketing Strategy Nicolette Lemmon, President & Founder A client asked about an industry average for the penetration of email addresses across credit unions, to compare her institution’s percentage. This statistic sparked an interest for me about how those percentages are faring in a down economy. The main aspect that intrigued me was the interest in so many senior management teams of using email, mobile texts, and social media as the ability to reach members more cheaply. Just reviewing the …

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Finding Ways to Raise Eyebrows

Wednesday, July 28th, 2010
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credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy

My Marketing Strategy Nicolette Lemmon, President & Founder Two pieces of news were disappointing about the economy last week. So what’s new? From MoneyNews.com, the word from the Fed is the recovery will take at least 5 or even six years. When your business depends on lending, that’s enough to send shudders down the spine! Then, a client says their approval ratio of loan applications is 2:1, for every two applications, there is one that gets funded. As a marketer, …

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A Fresh, Fun Perspective on Loans

Monday, July 19th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder To teach my daughter about money management and the meaning of a loan, my husband and I had her take out a loan to get her iPod Touch. Here’s her take on what the loan meant to her… One day I was inspired to get an iPod Touch so I went on the Internet and found how much an iPod would cost. In my piggy banks I only came up with half …

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Have You Sold Out?

Thursday, July 8th, 2010
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credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget

My Marketing Strategy Nicolette Lemmon, President & Founder During these “extraordinary” times, it is easy to lose sight of the marketing strategy that you planned for 2010 back at the end of 2009. When the first quarter did not see a recovery by consumers, many management teams became concerned, cutting budgets even deeper. The pressure of the down economy and weak loan demand, has lead to budget cuts which limit the ability of marketing to keep consistent lead generation running. …

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