Every business wants to have a stable and growing group of customers/members. Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …
Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! Let’s explore “Woohoo!” Marketing Strategy Tip –Tell the Brand Story Often it …
From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …
With marketing budgets still feeling the pinch of a down economy, senior management teams still are pushing for growth. Sometimes the goals are unattainable, given that last year, most organizations were flat or retrenched in loan portfolios, slowed or stalled in deposits, and grew 1-2% net in membership. So how does a marketer plan to support achieving the corporate goals when they seem unrealistic and there is fewer budget dollars to use for lead generation? Here are three ways to …
Who is tops in “brand buzz” and what’s missing? In a sound byte on MSNBC, I noticed a report by a consulting and research firm that claims to have an index that shows “buzz rankings.” So I had to click through to the 2010 Annual BrandIndex Buzz Rankings by YouGov.com! The highest Buzz Rankings for 2010, according to the BrandIndex: 1.Subway 2.History Channel 3.Ford 4.Lowe’s 5.Google Interesting that Ford had not appeared on the list of the top 50 brands …
As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …
My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011? Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …
My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue to put pressure on the bottom line as well as the assessments from NCUA for the cost of failed institutions. So, what promotions for which products and services will help increase the bottom line at our credit union clients? One answer is interchange income from debit and credit cards. …
My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over. It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals. In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …
My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …