My Marketing Strategy
Nicolette Lemmon, President & Founder
In a personal blog post, a credit union receptionist rants about her job and the dislike of many parts of it. Someone who has set up searches on the Internet for “Credit Union” highlights the blog post after it pops up in his Google Alerts. He then blasts it out to his 600+ Twitter following. These financial marketers and social media hounds quickly descend on the blog and leave comments to the blogger about what bad taste the post was and horrified, the blogger quickly posts an apology as well as decides to kill her “private” blog forever.
Wow, two things were made very clear from that scenario. First, whatever you put out on the net, thinking it is private is pure folly. The second is that there are any number of critics that will make it their business to police the social media airwaves and make mincemeat of everyone along the way, including your brand.
While I admit to being intrigued with the whole unraveling of this blog post, it begs the point of this post – educate your employees about the potential dangers in social media!
For blogging, twittering, Facebook posts, MySpace posts, and other social media havens, your employees must understand that they cannot treat any of these as personal or private. In addition, provide some key guidelines of what your organization feels is the best way to treat social media networks.
If have set up social media guidelines for employees, what do they focus upon?