My Marketing Strategy
Nicolette Lemmon, President & Founder
What are you reading and listening to in the media? My suggestion, turn a deaf ear to the constant reports of unemployment, the financiers who have robbed people of their savings, and the issues with bonuses at AIG. The media’s job is to get your attention to do what? Sell advertising.
Remember that your marketing strategy is deeply affected by the people implementing it. So, if you are feeling helpless and depressed over the state of the economy, how can you focus on providing the best marketing messages to your customers/members?
Instead, consider these lines from an amazing little book called The Science of Getting Rich (www.scienceofgettingrich.net) by a man named Wallace Wattles in the early 1900s:
“Never speak of the times as being hard or of business conditions as being doubtful. Times may be hard and business doubtful for those who are on the competitive plane, but they can never be so for YOU. YOU can create what you want, and YOU are above fear. When others are having hard times and poor business, YOU will find your greatest opportunities. Train yourself to think of and to look upon the world as something which is becoming, which is growing …”
As marketers and senior management executives, it is our job to set the tone for the entire organization in our outreach to the consumers who we want to buy our products and services.
To turn a deaf ear on the rantings and ravings in the marketplace of injustice regarding the practices of big banks and corporations, as well as the horrible global economy allows us to focus on what’s really important – our own businesses and livelihood.
Simply say “no more” to the articles and media hype that bring your psyche down and focus on positive marketing strategies for accomplishing the wins you can make today!
You nailed it….confidence! the #1 need for a marketer. Have the confidence to be bold, be the leader, and lead your CU. We just produced a paper that shares research on firms that keep the pace of marketing during recessionary times…they increase market share up to 256% more than those that “listen” to the media and shrink their marketing. Be bold, set your own course, and relish the silence of those that are listening to the media!
Thanks, Bruce! Marketers are having a hard enough time with being bullied about showing justification for every marketing expenditure and being given less to work with at that! Finding ways to keep ourselves pumped up and out in front with positive marketing messages is very key to success in hard times!