My Marketing Strategy
Nicolette Lemmon, President & Founder
Tag Archive for 'credit union marketing'
My Marketing Strategy
Nicolette Lemmon, President & Founder
Continue reading ‘Missing the Opportunity of Good Microsites that have a Long Shelf Life’
Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC. He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below. He believes keeping to the status quo creates a positive employee and member perception of the Credit Union. He cautions about not becoming stagnant in a struggling economy. Then, as consumers are looking for financial partners that are moving forward, they will remain with their Credit Unions, move more to them, or switch business to thriving Credit Unions.
Continue reading ‘Credit Union Sustainability – Business as Usual’
When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability microsite.
Continue reading ‘Credit Union Sustainability – Focus on Member Relationships’
Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough economic times each executive provides their perspective. Overall, presenting your Credit Union as a trustworthy and valuable resource for members is the key to attract and retain membership in 2010.
Continue reading ‘Credit Union Sustainability Financial and Operational Strength in 2010′
Loading ...
Most Recent Comments