How Can They Do That? A Case of Website Scraping

Thursday, April 22nd, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Because of the Google Alerts that I monitor, a website crime was discovered using LemmonTree’s website. The alert cited a “Well come to Lemmontreeonline.com” and that raised my curiosity, so I clicked to it. To my shock, a splash page led to a website that had pieces of our copy and design. The worst thing was that it looked to be a scam for selling a mutual fund. Scraped site – LemmontreeOnline.com …

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Is Your Web Site in Need of Some TLC?

Thursday, September 17th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist With billions of searches being performed each month, it’s critical that your web site be an effective marketing tool that shows consumers how great your institution is at providing solutions to meet their financial needs. And, while I’m sure your website lists your products and services, but how well does your site stand out against the competition? What intrigues members to return to your site besides online banking access? Take a closer look …

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Be Your Own Media

Friday, March 20th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist Being your own media is a concept I recently embraced after listening to a webinar by Marketing Strategist, David Meerman Scott. This concept is about utilizing today’s technology to increase brand awareness. For example, if you have a press release or compelling story you want to publish, you no longer need to hope that a news editor will run it because you can easily publish it online. The birth of the Internet and …

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Is Your Website Customer-Focused?

Thursday, March 5th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist Have you ever thought about if your website is customer-focused? There is nothing more boring to the online visitor than a website that is just an online brochure of products and services. In the new social media environment, there is a lot of “talk” about buyer personas. Marketing Strategist, David Meerman Scott, mentioned this in a webinar that I listened to recently. For example, our financial institution clients have buyer personas that …

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