Tag Archives: mobile banking

Is Social Media worth the shift in marketing dollars?

Wednesday, January 5th, 2011
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My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011?  Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …

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How Does Your Site Look on a Blackberry or iPhone?

Thursday, April 9th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist In last week’s post, “Mobile Banking – Are you ready?” I discussed the growing popularity of mobile banking. Mobile banking offers members account convenience and instant access yet it can increase costs for just a small initial group of users. With budgets tighter today and if you’re not ready to tackle this additional service, consider creating a mobile site. It’s the next step in reaching out to the growing number of mobile Internet …

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Mobile Banking – Are you ready?

Wednesday, April 1st, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist Around this same time last year, while sitting at a restaurant with my boyfriend’s family, I noticed his mother doing her banking via a mobile phone. My initial reaction was “Wow, how convenient is that?!” Now a year later, as new programs have been created that allow consumers to easily manage their finances with a handheld device, more banks and credit unions have started offering this service. I read a few weeks ago …

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