Tag Archives: marketing strategy

About Jumping on the the Social Media Bandwagon…

Friday, May 29th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Make sure you give it a lot of thought! Did you watch the finale of American Idol where over a hundred million votes were cast and the judges’ favorite did not win? When consumers want to express themselves, it can turn a potential winner into the runner-up very quickly. So, what has Adam Lambert being runner-up on Idol have to do with marketing strategy? People have found that they have the necessary …

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What if you were being discussed as a brand that will perish?

Friday, May 15th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Stock analysts, like Seeking Alpha, published an article by 24/7 Wall Street that identified 12 brands that seemed likely to disappear before the end of next year. These were big names including Budget (Car Rental), Borders, Crocs, Old Navy, and United Airlines. Also included were several that have already been bantered around as on their last legs such as Chrysler, AIG and Saturn. Some sentimental favorites were mentioned including Eddie Bauer, Architectural …

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Wow – Watch Employees Unravel Your Own Brand with Social Media Blunders

Friday, May 1st, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder In a personal blog post, a credit union receptionist rants about her job and the dislike of many parts of it. Someone who has set up searches on the Internet for “Credit Union” highlights the blog post after it pops up in his Google Alerts. He then blasts it out to his 600+ Twitter following. These financial marketers and social media hounds quickly descend on the blog and leave comments to the …

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The power of customer generated content

Monday, April 27th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder As you venture out into the online world, there are always contests to encourage consumers to send photos for a contest, enter videos to win a prize, write stories of their experiences, and leave comments on blogs. As a business person, my issue remains that there must be a strategy for the activities – ultimately to build the brand and sell products/services. It’s not always obvious how those consumer generated content avenues …

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Keeping Up with Social Media

Friday, April 17th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder The media is full of the social networks and use of social and other online tools such as Twitter, Linked In, Facebook, – not to mention all the webinars and blogs! Yet there seems to be mixed reviews. The Pew Internet & American Life Project recently published that almost 50% of Americans in all age groups are indifferent to Internet social networks, overwhelmed by gadgets or often avoiding Internet use altogether. All …

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In a difficult economy, just what are CEOs looking for?

Monday, April 6th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder At the risk of sounding Pollyanna, these are times of opportunity for those with focus and strategy. For CEOs that are looking for increases in revenues to enhance profitability to pay back the insurance fund, the key is to consider the value of every member. In the economy, the real value of profitable members is critical to monitor because they have economically voted that they trust your Credit Union. This has two …

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Looking for Good News? How is $45 million in auto loans!

Monday, March 30th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Last week there were signs of hopefulness in the nation’s economy and for the credit union industry. First, I spotted that the share of the auto loan market for credit unions has increased to 24% over 14% last year. The second thing was that the durable goods orders were up for the first time this year. And, the final thing was that housing starts were up for the first time in months. Then, …

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Balancing Analysis with Losing Control

Monday, March 23rd, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Did you ever think how numbers can be spun to make any argument seem plausible? As an example, my daughter and I play a car-finding game with calling Slug Bugs (VW Bugs), PT Cruisers and Minis (Coopers). Recently we added Cop Car to the mix. On my way to work, I counted 10 PT Cruisers, 6 Slug Bugs (VW Bugs) and 2 Minis. If I were to start a running count each …

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Turn a Deaf Ear

Tuesday, March 17th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder What are you reading and listening to in the media? My suggestion, turn a deaf ear to the constant reports of unemployment, the financiers who have robbed people of their savings, and the issues with bonuses at AIG.  The media’s job is to get your attention to do what?  Sell advertising. Remember that your marketing strategy is deeply affected by the people implementing it.  So, if you are feeling helpless and depressed …

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Cut Your Way to Marketing Failure

Tuesday, March 10th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder With the economy slip-siding and senior management discussing budget cuts across the board, what is the real impact on the organization when marketing gets slashed? A noted marketing authority, Jack Ries, commented in his book, The 22 Immutable Laws of Marketing, “Marketing is a game fought in the mind of the prospect.  You need money to get into a mind.  And you need money to stay in the mind once you get …

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