My Marketing Strategy Nicolette Lemmon, President & Founder Being a marketing strategist, when working with clients, it is easy to make assumptions about the entire organization. Then, I have realized how often assumptions can undermine good intentions. For example, in creating a promotion that includes talking with members about how the credit union can help in refinancing loans to improve the members’ monthly budgets. However, assuming that all the front line staff has experience with budgeting personally or understand how …

My Marketing Strategy Nicolette Lemmon, President & Founder Since we have been writing and delivering 2010 marketing plans for the last two months, every so often I step back and wonder, “Am I missing something?” It’s always a good idea to check for potential potholes that can undermine all the hard work of generating leads from marketing efforts. Here are some questions that are helpful: How many papers or agreements need to be signed to open an account, apply for …