Should Your Credit Union Create a Mobile Application?

My Marketing Trends Kelly Kressner, Marketing Specialist A few months ago, I discussed mobile banking and tips on creating a mobile version of your site , which is still important. Now with the growing popularity of the iPhone, it seems impossible not to include mobile applications when addressing the latest marketing trends. Two credit unions, Texas Dow Employees Credit Union and Technology Credit Union, have launched iPhone applications and several more credit unions are in the process of getting their …

How Does Your Site Look on a Blackberry or iPhone?

My Marketing Trends Kelly Kressner, Marketing Specialist In last week’s post, “Mobile Banking – Are you ready?” I discussed the growing popularity of mobile banking. Mobile banking offers members account convenience and instant access yet it can increase costs for just a small initial group of users. With budgets tighter today and if you’re not ready to tackle this additional service, consider creating a mobile site. It’s the next step in reaching out to the growing number of mobile Internet …