Isn’t genuine a good word for branding?

Monday, June 29th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Considering that some long-term brands have disappeared in this tough economy, the new retail landscape has caused a lot of re-evaluating of the brands we align with for our purchases and services. If you are trying to retain and grow your membership, members are evaluating their experience with your organization to see if it matches your marketing promises. The most impressive branding is not gimmicky or crazy creative; it’s the measure of …

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Should Your Credit Union Create a Mobile Application?

Monday, June 22nd, 2009

My Marketing Trends Kelly Kressner, Marketing Specialist A few months ago, I discussed mobile banking and tips on creating a mobile version of your site , which is still important. Now with the growing popularity of the iPhone, it seems impossible not to include mobile applications when addressing the latest marketing trends. Two credit unions, Texas Dow Employees Credit Union and Technology Credit Union, have launched iPhone applications and several more credit unions are in the process of getting their …

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Is That Target Market Worth The Money?

Wednesday, June 17th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder How are you determining the justification for expenditures on special target initiatives? While working on a marketing audit for a new client recently, reviewing lots of demographic data about their market made me reconsider some initiatives that had been mentioned from the senior management. For example, I was looking at the percentage of youth in the updated American Family 2005-2007 community study. My next step was to confirm how these statistics of …

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Becoming future-focused

Thursday, June 11th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder These economic times are changing how Americans are viewing their futures. For some, it is too late to accumulate enough working capital to generate a lifestyle in retirement that is not without sacrifice. Baby boomers, over the age of 50 have between 12 and 15 years to create a portfolio that will sustain their needs in lifestyle, especially medical issues, through 20-30 years. The downturn in the stock market and loss of …

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Are you helping members achieve financial success?

Thursday, May 21st, 2009

My Marketing Trends Kelly Kressner, Marketing Specialist If there is one positive thing that has happened as a result of our country’s economic crisis, is that it has forced people to take a good hard look at where their money is going. More people are trying to create realistic budgets and live within their means. However, speaking from personal experience, it is not an easy task to create a budget and get your finances organized without at least a basic …

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What if you were being discussed as a brand that will perish?

Friday, May 15th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Stock analysts, like Seeking Alpha, published an article by 24/7 Wall Street that identified 12 brands that seemed likely to disappear before the end of next year. These were big names including Budget (Car Rental), Borders, Crocs, Old Navy, and United Airlines. Also included were several that have already been bantered around as on their last legs such as Chrysler, AIG and Saturn. Some sentimental favorites were mentioned including Eddie Bauer, Architectural …

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Asking the Right Questions on Surveys

Monday, May 11th, 2009

My Analytical Side Denny Koepke, Vice President There have been several market research surveys flowing through my department recently and it has made me aware of how important the wording of questions can be to results. For example, here is one from a follow-up of a webinar that made me stop taking the survey. “If we had charged $495 for this year’s webinar series, would you have still attended?” The purpose of the webinar series was to replace the usual …

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