Author Archives: Nicolette Lemmon

Getting Members Excited About Your Brand

Monday, August 17th, 2009
|

My Marketing Trends Kelly Kressner, Marketing Specialist Like many marketing and advertising professionals, I am a huge fan of the AMC drama, Mad Men. For those of you who don’t follow the show, it takes place at the fictional Sterling Cooper advertising agency in the 1960’s. To kick off Season 3, show sponsor Eight O’Clock coffee is using a 21st century marketing twist for this 60’s drama complete with an avatar-making site, MadMenYourself.com, an online trivia game and e-cards. At …

More >

Part Two: The Good News – Boomers will have to work longer

Wednesday, August 12th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder Yesterday in my post, Good News or Bad News? Boomers will have to work longer, I discussed the Boomers and the effect that the economy is having on their spending habits. With the outcome being that most will have to work longer, I was left wondering for my clients if this will end up having a positive or negative impact on the financial services industry? I think it will have a positive …

More >

Part One: Good News or Bad News? Boomers will have to work longer

Tuesday, August 11th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder I have a new fascination, the attention on the Boomers regarding their spending habits. That’s because I am one, so watching the discussion now of how spending habits are changing of a huge generation, the largest cohort in America’s demographic makeup, is an exercise in self discovery. There have been news stories and blog posts popping up everywhere about the concerns of large brands on the pull-back of Boomers in luxury, electronics …

More >

Changing Habits Create Changing Business Models

Monday, July 27th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder Just as the news seems to be good from the stock exchange, there continues to be the shifting sands under companies decades old. It seems that as businesses today are faced with a maddening pace of change, consumer habits have precipitated the demise of several. An example is Max Factor, founded in 1909, which should be celebrating its 100 year anniversary, but instead is being removed from U.S. shelves by Proctor & …

More >

Does Your Blog Have a Strategic Purpose?

Thursday, July 23rd, 2009
|

My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …

More >

The “local” appeal may fall on deaf ears

Monday, July 13th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder While taking a Hawaiian vacation, I was struck by how many ads on television pitch being “locally owned”. In the down economy, there are small businesses trying to use a message like: “When you buy from local small businesses, most of the money flows back into the economy.” Does this resonate with the consumer today or sound desperate? When the only reason that a small business can promote to consumers is to …

More >

Give Your Personal Brand a WOW Factor

Friday, July 10th, 2009
|

My Marketing Trends Kelly Kressner, Marketing Specialist The Internet and the growing popularity of social media have changed the way people discover your personal brand. With a simple search on Google, your whole online footprint is on display. Due to this increased accessibility, it’s important that not only do you keep tabs on where you pop up online, but also that you leverage the Internet to catapult your career. Here is an action plan to make your personal brand shine: …

More >

Isn’t genuine a good word for branding?

Monday, June 29th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder Considering that some long-term brands have disappeared in this tough economy, the new retail landscape has caused a lot of re-evaluating of the brands we align with for our purchases and services. If you are trying to retain and grow your membership, members are evaluating their experience with your organization to see if it matches your marketing promises. The most impressive branding is not gimmicky or crazy creative; it’s the measure of …

More >

Should Your Credit Union Create a Mobile Application?

Monday, June 22nd, 2009
|

My Marketing Trends Kelly Kressner, Marketing Specialist A few months ago, I discussed mobile banking and tips on creating a mobile version of your site , which is still important. Now with the growing popularity of the iPhone, it seems impossible not to include mobile applications when addressing the latest marketing trends. Two credit unions, Texas Dow Employees Credit Union and Technology Credit Union, have launched iPhone applications and several more credit unions are in the process of getting their …

More >

Is That Target Market Worth The Money?

Wednesday, June 17th, 2009
|

My Marketing Strategy Nicolette Lemmon, President & Founder How are you determining the justification for expenditures on special target initiatives? While working on a marketing audit for a new client recently, reviewing lots of demographic data about their market made me reconsider some initiatives that had been mentioned from the senior management. For example, I was looking at the percentage of youth in the updated American Family 2005-2007 community study. My next step was to confirm how these statistics of …

More >