Tag Archives: social media

Keeping Up with Social Media

Friday, April 17th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder The media is full of the social networks and use of social and other online tools such as Twitter, Linked In, Facebook, – not to mention all the webinars and blogs! Yet there seems to be mixed reviews. The Pew Internet & American Life Project recently published that almost 50% of Americans in all age groups are indifferent to Internet social networks, overwhelmed by gadgets or often avoiding Internet use altogether. All …

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Promoting Social Media Connections

Wednesday, March 25th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist Lately, it seems that no matter what website you’re visiting or what article you’re reading, you can’t get away from social media. These new technologies can work wonders to build brand awareness, develop and strengthen customer relationships, increase traffic to your website and help you be perceived as a resource. While some of you may also be testing the social media waters, if you do decide to add them to your existing strategies, …

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Balancing Analysis with Losing Control

Monday, March 23rd, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Did you ever think how numbers can be spun to make any argument seem plausible? As an example, my daughter and I play a car-finding game with calling Slug Bugs (VW Bugs), PT Cruisers and Minis (Coopers). Recently we added Cop Car to the mix. On my way to work, I counted 10 PT Cruisers, 6 Slug Bugs (VW Bugs) and 2 Minis. If I were to start a running count each …

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Be Your Own Media

Friday, March 20th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist Being your own media is a concept I recently embraced after listening to a webinar by Marketing Strategist, David Meerman Scott. This concept is about utilizing today’s technology to increase brand awareness. For example, if you have a press release or compelling story you want to publish, you no longer need to hope that a news editor will run it because you can easily publish it online. The birth of the Internet and …

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