My Marketing Trends Kelly Kressner, Marketing Specialist In last week’s post, “Mobile Banking – Are you ready?” I discussed the growing popularity of mobile banking. Mobile banking offers members account convenience and instant access yet it can increase costs for just a small initial group of users. With budgets tighter today and if you’re not ready to tackle this additional service, consider creating a mobile site. It’s the next step in reaching out to the growing number of mobile Internet …