Asking the Right Questions on Surveys
My Analytical Side Denny Koepke, Vice President There have been several market research surveys flowing through my department recently and it has made me aware of how important the wording of questions can be to results. For example, here is one from a follow-up of a webinar that made me stop taking the survey. “If we had charged $495 for this year’s webinar series, would you have still attended?” The purpose of the webinar series was to replace the usual …