Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

Want Member Loyalty or Profitability?

My Marketing Strategy Nicolette Lemmon, President & Founder Seems that it may be time to review the definition of what customer or member loyalty really means to your organization. For example, many credit unions have created points or other loyalty programs to try and reward members for their long-standing business. But does that work in today’s economy? Are loyalty or rewards points meant to keep a member relationship active and spur word of mouth? An interesting article made me scrutinize …

Does Your Blog Have a Strategic Purpose?

My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …