CU Sustainability – Sustaining Profitability in 2011

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from David Costello, Vice President – Finance/CFO of Securityplus Federal Credit Union. Here, Costello discusses how the biggest challenge that the credit union is going to face this year is sustaining …

A Fresh, Fun Perspective on Loans

My Marketing Strategy Nicolette Lemmon, President & Founder To teach my daughter about money management and the meaning of a loan, my husband and I had her take out a loan to get her iPod Touch. Here’s her take on what the loan meant to her… One day I was inspired to get an iPod Touch so I went on the Internet and found how much an iPod would cost. In my piggy banks I only came up with half …

Have You Sold Out?

credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget

My Marketing Strategy Nicolette Lemmon, President & Founder During these “extraordinary” times, it is easy to lose sight of the marketing strategy that you planned for 2010 back at the end of 2009. When the first quarter did not see a recovery by consumers, many management teams became concerned, cutting budgets even deeper. The pressure of the down economy and weak loan demand, has lead to budget cuts which limit the ability of marketing to keep consistent lead generation running. …

When Your Business Is Lending- What Can You Do In This Economy?

My Marketing Trends Nicolette Lemmon, President & Founder The quick answer is – you have to keep priming the pump! You have to battle against all the other competition to get that loan and retain the ones you have. Why? Because loan demand has flattened and declined this year. We’re hoping that the numbers for April and May start to show consumers are getting more positive about the direction of our economy, but here is what marketers told us about …