How Can They Do That? A Case of Website Scraping

My Marketing Strategy Nicolette Lemmon, President & Founder Because of the Google Alerts that I monitor, a website crime was discovered using LemmonTree’s website. The alert cited a “Well come to Lemmontreeonline.com” and that raised my curiosity, so I clicked to it. To my shock, a splash page led to a website that had pieces of our copy and design. The worst thing was that it looked to be a scam for selling a mutual fund. Scraped site – LemmontreeOnline.com …

Tracking Your Brand Online

My Marketing Trends Nicolette Lemmon, President & Founder Are you taking advantage of the free service, Google Alerts? Often people know of it to use for tracking business names or brands online. It is also important for tracking your personal brand. Over the past year, I have been tracking the number of times I have received a Google Alert for my name. There were over 3 every month. The type of mention ranged was from my blog posts to having …

What are your customers saying about you?

My Marketing Trends Kelly Kressner, Marketing Specialist Are you in the dark about how your customers feel about your financial institution? Do you know how they view your customer service? With millions of consumers adopting blogging and social media networking sites to express their financial needs and concerns in an open forum, looking online to see what your customers may already be saying about you is a great place to start. An incredibly helpful tool for this discovery process is …