My Marketing Strategy Nicolette Lemmon, President & Founder As the economy goes a certain way, so often marketing budgets follow suit. Isn’t it true how the economy goes up, marketing dollars go up…the economy tanks and the marketing budget gets slashed? Consistency of the marketing flywheel is sacrificed for short-term expense cutting. Studies have shown that marketing in a recession pays off big time. However, today’s marketplace seems even tougher, which demands leveraging what you have been doing in marketing …