Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability microsite. As a strategy for 2010 success, each comments on providing extra services …

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Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Wednesday, February 10th, 2010

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As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

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Credit Union Sustainability – Starting the Conversation with CU Execs

Monday, February 1st, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …

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What is the Verdict on the Economy, Exactly?

Wednesday, September 16th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder It is difficult not to roll my eyes when I see the next mention of Bernanke saying that the recession is “very likely over.” Really? What does that mean exactly? From American Banker e-news this morning, the reporter mentioned that the Times and the Post have both reported what seems to be the best nod he has given that the recovery has started. The key, though, seems to be the end of …

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Part Two: The Good News – Boomers will have to work longer

Wednesday, August 12th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder Yesterday in my post, Good News or Bad News? Boomers will have to work longer, I discussed the Boomers and the effect that the economy is having on their spending habits. With the outcome being that most will have to work longer, I was left wondering for my clients if this will end up having a positive or negative impact on the financial services industry? I think it will have a positive …

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Part One: Good News or Bad News? Boomers will have to work longer

Tuesday, August 11th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder I have a new fascination, the attention on the Boomers regarding their spending habits. That’s because I am one, so watching the discussion now of how spending habits are changing of a huge generation, the largest cohort in America’s demographic makeup, is an exercise in self discovery. There have been news stories and blog posts popping up everywhere about the concerns of large brands on the pull-back of Boomers in luxury, electronics …

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Becoming future-focused

Thursday, June 11th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder These economic times are changing how Americans are viewing their futures. For some, it is too late to accumulate enough working capital to generate a lifestyle in retirement that is not without sacrifice. Baby boomers, over the age of 50 have between 12 and 15 years to create a portfolio that will sustain their needs in lifestyle, especially medical issues, through 20-30 years. The downturn in the stock market and loss of …

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In a difficult economy, just what are CEOs looking for?

Monday, April 6th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder At the risk of sounding Pollyanna, these are times of opportunity for those with focus and strategy. For CEOs that are looking for increases in revenues to enhance profitability to pay back the insurance fund, the key is to consider the value of every member. In the economy, the real value of profitable members is critical to monitor because they have economically voted that they trust your Credit Union. This has two …

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Looking for Good News? How is $45 million in auto loans!

Monday, March 30th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder Last week there were signs of hopefulness in the nation’s economy and for the credit union industry. First, I spotted that the share of the auto loan market for credit unions has increased to 24% over 14% last year. The second thing was that the durable goods orders were up for the first time this year. And, the final thing was that housing starts were up for the first time in months. Then, …

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Cut Your Way to Marketing Failure

Tuesday, March 10th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder With the economy slip-siding and senior management discussing budget cuts across the board, what is the real impact on the organization when marketing gets slashed? A noted marketing authority, Jack Ries, commented in his book, The 22 Immutable Laws of Marketing, “Marketing is a game fought in the mind of the prospect. You need money to get into a mind. And you need money to stay in the mind once you get …

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