The Art of a Compelling E-Newsletter

My Marketing Trends Kelly Kressner, Marketing Specialist E-newsletters can be a great medium for connecting with your online members, but how do you make it stand out amongst all of the other inbox clutter? At LemmonTree, we’re constantly putting our client’s e-newsletters to the test and evaluating what works and what does not. Based off our experience and research here is a starter for the best e-newsletter practices: Create Value – The content provided should be customer/member-centric. How is the …