Mobile Banking – Are you ready?

My Marketing Trends Kelly Kressner, Marketing Specialist Around this same time last year, while sitting at a restaurant with my boyfriend’s family, I noticed his mother doing her banking via a mobile phone. My initial reaction was “Wow, how convenient is that?!” Now a year later, as new programs have been created that allow consumers to easily manage their finances with a handheld device, more banks and credit unions have started offering this service. I read a few weeks ago …

Promoting Social Media Connections

My Marketing Trends Kelly Kressner, Marketing Specialist Lately, it seems that no matter what website you’re visiting or what article you’re reading, you can’t get away from social media. These new technologies can work wonders to build brand awareness, develop and strengthen customer relationships, increase traffic to your website and help you be perceived as a resource. While some of you may also be testing the social media waters, if you do decide to add them to your existing strategies, …

Be Your Own Media

My Marketing Trends Kelly Kressner, Marketing Specialist Being your own media is a concept I recently embraced after listening to a webinar by Marketing Strategist, David Meerman Scott. This concept is about utilizing today’s technology to increase brand awareness. For example, if you have a press release or compelling story you want to publish, you no longer need to hope that a news editor will run it because you can easily publish it online. The birth of the Internet and …