Tag Archives: Branding

March E-tips – Creating Marketing Energy

Thursday, March 3rd, 2011
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Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! If you find these Marketing Tips worthwhile, tell a friend. Here’s the link …

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Want Loyalty? Get a Dog or Change Up Your Brand Story!

Thursday, February 17th, 2011
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Every business wants to have a stable and growing group of customers/members.  Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …

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February E-tips – Create the “Love” for Your Brand

Monday, February 14th, 2011
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Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing.  However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! Let’s explore “Woohoo!”   Marketing Strategy Tip –Tell the Brand Story Often it …

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Brand Buzz Rankings Tells Tales of Change

Wednesday, January 19th, 2011
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Who is tops in “brand buzz” and what’s missing? In a sound byte on MSNBC, I noticed a report by a consulting and research firm that claims to have an index that shows “buzz rankings.” So I had to click through to the 2010 Annual BrandIndex Buzz Rankings by YouGov.com! The highest Buzz Rankings for 2010, according to the BrandIndex: 1.Subway 2.History Channel 3.Ford 4.Lowe’s 5.Google Interesting that Ford had not appeared on the list of the top 50 brands …

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Advertising is Like Life Insurance

Wednesday, August 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by one analogy. It was this: “The function of advertising is to protect the brand from its potential competitors. It’s like life insurance. What’s the return on investment if you don’t die? Zero. But that doesn’t mean that a life insurance policy is not a good thing to buy. It …

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Isn’t genuine a good word for branding?

Monday, June 29th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Considering that some long-term brands have disappeared in this tough economy, the new retail landscape has caused a lot of re-evaluating of the brands we align with for our purchases and services. If you are trying to retain and grow your membership, members are evaluating their experience with your organization to see if it matches your marketing promises. The most impressive branding is not gimmicky or crazy creative; it’s the measure of …

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