My Marketing Trends Kelly Kressner, Marketing Specialist   Have you ever thought about if your website is customer-focused? There is nothing more boring to the online visitor than a website that is just an online brochure of products and services. In the new social media environment, there is a lot of “talk” about buyer personas. Marketing Strategist, David Meerman Scott, mentioned this in a webinar that I listened to recently. For example, our financial institution clients have buyer personas that …