Part 3 of 3: Understanding the New Age Wave – Who Is Influencing Gen Y for Banking?

Tuesday, March 30th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder As a Boomer, I continue to wonder how different the Gen Y Age Wave will be than our consumer wave. As a young adult, I opened my first checking account at age 16 at a nearby community bank. My parents did not take me to their bank to set up my first checking account when I started working a part-time job. They really didn’t influence my decision nor did they show an …

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Do You Use Your Company’s Products?

Wednesday, December 30th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Recently, when reading Tuned In*, an interesting book about resonating your product and service with customers, there was an interesting question. It was, “When was the last time you bought your company’s product?” For retail services or consumer product companies, sometimes the people making the decisions for new changes, new offers, and new products or services are not “tuned in.” Often, the top people making a lot of the decisions are not …

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Part Two: The Good News – Boomers will have to work longer

Wednesday, August 12th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Yesterday in my post, Good News or Bad News? Boomers will have to work longer, I discussed the Boomers and the effect that the economy is having on their spending habits. With the outcome being that most will have to work longer, I was left wondering for my clients if this will end up having a positive or negative impact on the financial services industry? I think it will have a positive …

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Part One: Good News or Bad News? Boomers will have to work longer

Tuesday, August 11th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder I have a new fascination, the attention on the Boomers regarding their spending habits. That’s because I am one, so watching the discussion now of how spending habits are changing of a huge generation, the largest cohort in America’s demographic makeup, is an exercise in self discovery. There have been news stories and blog posts popping up everywhere about the concerns of large brands on the pull-back of Boomers in luxury, electronics …

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