My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …
My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …
My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …
My Marketing Trends Kelly Kressner, Marketing Specialist Lately, it seems that no matter what website you’re visiting or what article you’re reading, you can’t get away from social media. These new technologies can work wonders to build brand awareness, develop and strengthen customer relationships, increase traffic to your website and help you be perceived as a resource. While some of you may also be testing the social media waters, if you do decide to add them to your existing strategies, …
My Marketing Trends Kelly Kressner, Marketing Specialist Being your own media is a concept I recently embraced after listening to a webinar by Marketing Strategist, David Meerman Scott. This concept is about utilizing today’s technology to increase brand awareness. For example, if you have a press release or compelling story you want to publish, you no longer need to hope that a news editor will run it because you can easily publish it online. The birth of the Internet and …