The power of customer generated content

My Marketing Strategy Nicolette Lemmon, President & Founder As you venture out into the online world, there are always contests to encourage consumers to send photos for a contest, enter videos to win a prize, write stories of their experiences, and leave comments on blogs. As a business person, my issue remains that there must be a strategy for the activities – ultimately to build the brand and sell products/services. It’s not always obvious how those consumer generated content avenues …