Is That Target Market Worth The Money?

My Marketing Strategy Nicolette Lemmon, President & Founder How are you determining the justification for expenditures on special target initiatives? While working on a marketing audit for a new client recently, reviewing lots of demographic data about their market made me reconsider some initiatives that had been mentioned from the senior management. For example, I was looking at the percentage of youth in the updated American Family 2005-2007 community study. My next step was to confirm how these statistics of …