My Marketing Strategy Nicolette Lemmon, President & Founder Considering that some long-term brands have disappeared in this tough economy, the new retail landscape has caused a lot of re-evaluating of the brands we align with for our purchases and services. If you are trying to retain and grow your membership, members are evaluating their experience with your organization to see if it matches your marketing promises. The most impressive branding is not gimmicky or crazy creative; it’s the measure of …