Missing the Opportunity of Good Microsites that have a Long Shelf Life
My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”, a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …