My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …