Tag Archives: marketing strategy

Roubini – a sage or just a doomsayer?

Tuesday, November 10th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Interesting how the Internet has made so many people and their ideas accessible like Nouriel Roubini, an NYU economics professor who has been nicknamed Dr. Doom. I stumbled upon an article on the Newsweek.com site entitled, “The Next Economic Bubble.” The author, Robert Samuelson, mentions how Roubini warned about the financial crisis well before it hit and now has concerns over a new “bubble” that is in danger of bursting. When reading …

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Social Media – Are you a watcher, fringe follower, social butterfly or addict?

Thursday, September 24th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …

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What is the Verdict on the Economy, Exactly?

Wednesday, September 16th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder It is difficult not to roll my eyes when I see the next mention of Bernanke saying that the recession is “very likely over.” Really? What does that mean exactly? From American Banker e-news this morning, the reporter mentioned that the Times and the Post have both reported what seems to be the best nod he has given that the recovery has started. The key, though, seems to be the end of …

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Part Two: The Good News – Boomers will have to work longer

Wednesday, August 12th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Yesterday in my post, Good News or Bad News? Boomers will have to work longer, I discussed the Boomers and the effect that the economy is having on their spending habits. With the outcome being that most will have to work longer, I was left wondering for my clients if this will end up having a positive or negative impact on the financial services industry? I think it will have a positive …

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Part One: Good News or Bad News? Boomers will have to work longer

Tuesday, August 11th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder I have a new fascination, the attention on the Boomers regarding their spending habits. That’s because I am one, so watching the discussion now of how spending habits are changing of a huge generation, the largest cohort in America’s demographic makeup, is an exercise in self discovery. There have been news stories and blog posts popping up everywhere about the concerns of large brands on the pull-back of Boomers in luxury, electronics …

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Changing Habits Create Changing Business Models

Monday, July 27th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Just as the news seems to be good from the stock exchange, there continues to be the shifting sands under companies decades old. It seems that as businesses today are faced with a maddening pace of change, consumer habits have precipitated the demise of several. An example is Max Factor, founded in 1909, which should be celebrating its 100 year anniversary, but instead is being removed from U.S. shelves by Proctor & …

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Does Your Blog Have a Strategic Purpose?

Thursday, July 23rd, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …

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Isn’t genuine a good word for branding?

Monday, June 29th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Considering that some long-term brands have disappeared in this tough economy, the new retail landscape has caused a lot of re-evaluating of the brands we align with for our purchases and services. If you are trying to retain and grow your membership, members are evaluating their experience with your organization to see if it matches your marketing promises. The most impressive branding is not gimmicky or crazy creative; it’s the measure of …

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Is That Target Market Worth The Money?

Wednesday, June 17th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder How are you determining the justification for expenditures on special target initiatives? While working on a marketing audit for a new client recently, reviewing lots of demographic data about their market made me reconsider some initiatives that had been mentioned from the senior management. For example, I was looking at the percentage of youth in the updated American Family 2005-2007 community study. My next step was to confirm how these statistics of …

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Becoming future-focused

Thursday, June 11th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder These economic times are changing how Americans are viewing their futures. For some, it is too late to accumulate enough working capital to generate a lifestyle in retirement that is not without sacrifice. Baby boomers, over the age of 50 have between 12 and 15 years to create a portfolio that will sustain their needs in lifestyle, especially medical issues, through 20-30 years. The downturn in the stock market and loss of …

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