My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total credit union loans declined by 0.1% during July, and have declined by almost 1% for the first seven months of the year… NCUA said share growth slowed from 11% annualized for the first quarter to just 0.6% in the second quarter.” In marketing, there has always been a …
My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a multi-layered marketing strategy that focuses on achieving corporate goals. Even if your goal is to retain what you have and replace loans that are being paid off. There are opportunities in every marketplace, but you have to work harder to find them and capitalize on them. How? …
My Analytical Side Denny Koepke, Vice President This summer, we created 6-month reviews for our clients to determine if their marketing plans were working by continuing to build additional business with members. More importantly, was the expenditure of their marketing dollars attracting more results from existing members compared to their new members? In client data, we found that the existing members brought in business at the rate of 3:1 and 4:1 in terms of loan dollars and deposit dollars from …