My Marketing Strategy Nicolette Lemmon, President & Founder Seems that it may be time to review the definition of what customer or member loyalty really means to your organization. For example, many credit unions have created points or other loyalty programs to try and reward members for their long-standing business. But does that work in today’s economy? Are loyalty or rewards points meant to keep a member relationship active and spur word of mouth? An interesting article made me scrutinize …