Is “Going Green” Losing to “Saving Green?”

My Marketing Strategy Nicolette Lemmon, President & Founder In the Twittersphere, I noticed comments about the use of “going green” initiatives as a way to bond with consumers. However, many ways that brands are touting green initiatives impact the shopping experience or require the consumers to invest. The cloth shopping bags at grocery and other retail stores are available for a cost. Yet, the retailer is saving money on plastic bags. Another use of “going green” is the concept of …