The “local” appeal may fall on deaf ears
My Marketing Strategy Nicolette Lemmon, President & Founder While taking a Hawaiian vacation, I was struck by how many ads on television pitch being “locally owned”. In the down economy, there are small businesses trying to use a message like: “When you buy from local small businesses, most of the money flows back into the economy.” Does this resonate with the consumer today or sound desperate? When the only reason that a small business can promote to consumers is to …