Breaking Up is Hard to Do

For every financial institution, getting a consumer to switch his/her checking account, refinance a loan or open a credit card is a starting point for a relationship.  Yet, because consumers are creatures of habit, breaking up with a bank or other financial institution is hard to do! Think about how much financial services are woven into the fabric of our lives on a daily basis. You stop to get a coffee at Starbucks and pull out your debit card. If …