My Marketing Strategy Nicolette Lemmon, President & Founder Recently, I saw an interesting headline. “After a failure, customers need a reason to remain” in the Daily Briefing by American Banker.  The fact that the article started with is that nearly two-thirds of failed bank customers either switched to another bank or were likely to change banks in the months following a takeover assisted by the FDIC. This screams “opportunity” for credit unions in the markets of the 64+ failed banks …