The value of the data…is in the eyes of the beholder

My Analytical Side Denny Koepke, Vice President Last week when developing a spreadsheet of the penetration of member business across age segments, I determined the value in comparing shifts and changes in key age groups. For several clients, we track and report on the deposit and loan dollars associated with age segments. In discussions about the dominance of age groups in deposits and loans, the CEO asked how the funds might be clustered in the products for these age groups. …