While we all seem to be online a lot, it still is amazing how often the design of e-marketing and online advertising is not as reader friendly to the delivery your marketing message as it should be! Here are a few scenarios to test you! Avoid putting text over any picture. We look at pictures differently than text. In essence, you look at a picture and read text. Combining the two usually ends up with the text losing out. Split …

Have you heard mentions of the new world of Instagram Marketing? With the advent of texting and social media came the intense focus on sound-bytes in our communication with each other.  While it is often hard for marketers to pare down their messages, the online and mobile world are focused on quick bursts of facts and information. So, how much time do you have for an online message?  8-10 seconds? Try 2-5 seconds as a person scans the web page …

The senior management team is interested in two things: reaching their goals and feeling comfortable that Marketing is doing its job to help them do that!  To get in front of questions from senior management of what marketing is contributing towards these goals, you need to find the right mix of items that help build credibility and accountability. There are ways to create your own dashboard of items that you are tracking to report back the results of Marketing’s contribution …

How often have you signed up for an e-newsletter or a webinar and never received anything special?  The relationship with your brand does extend to inboxes and online communication. This can be special and perceived as being part of a private group who get specials for allowing the online contact. However, all too often, the communication is merely one-way. In terms of social media, a “Like” of a brand comes with an implied contract of gaining special interaction for providing the …