Author Archives: Nicolette Lemmon

Roubini – a sage or just a doomsayer?

Tuesday, November 10th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Interesting how the Internet has made so many people and their ideas accessible like Nouriel Roubini, an NYU economics professor who has been nicknamed Dr. Doom. I stumbled upon an article on the Newsweek.com site entitled, “The Next Economic Bubble.” The author, Robert Samuelson, mentions how Roubini warned about the financial crisis well before it hit and now has concerns over a new “bubble” that is in danger of bursting. When reading …

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Banks Give Credit Unions an Opportunity to Gain Market Share

Monday, November 2nd, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist Last week I found out about the credit card fees that some big banks will be charging their customers to make up for next year’s expected loss of income due to the new legislation. These new annual fees will now be targeting those of us who don’t carry a balance or pay late fees. Boy, does that make me angry! Should I really be penalized for staying out of debt? With everything that …

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The “Right” Time to Get into Social Media?

Thursday, October 29th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder On business trips is when I get to do the most concentrated reading. So, this last trip, I read “Six Pixels of Separation” by Mitch Joel. Good thing I also carry post-it notes and notepads because there were several things that caught my brain. Not just my eye…caught my brain and started to make it reel from the possibilities! The first thing that I marked was how he commented was on page …

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Google Uses Direct Mail?

Tuesday, October 13th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder With all the hype on social media and online efforts supplanting “traditional” marketing and advertising, it is hard to find anyone talking about the importance of layering both together. One blog post will be about the death of media advertising with the demise of newspapers and magazines. Then, I just saw a webcast from HP where Chris Anderson, the editor of Wired magazine, discusses the importance of giving away free content to …

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The Art of a Compelling E-Newsletter

Tuesday, October 6th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist E-newsletters can be a great medium for connecting with your online members, but how do you make it stand out amongst all of the other inbox clutter? At LemmonTree, we’re constantly putting our client’s e-newsletters to the test and evaluating what works and what does not. Based off our experience and research here is a starter for the best e-newsletter practices: Create Value – The content provided should be customer/member-centric. How is the …

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Social Media – Are you a watcher, fringe follower, social butterfly or addict?

Thursday, September 24th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …

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Is Your Web Site in Need of Some TLC?

Thursday, September 17th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist With billions of searches being performed each month, it’s critical that your web site be an effective marketing tool that shows consumers how great your institution is at providing solutions to meet their financial needs. And, while I’m sure your website lists your products and services, but how well does your site stand out against the competition? What intrigues members to return to your site besides online banking access? Take a closer look …

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What is the Verdict on the Economy, Exactly?

Wednesday, September 16th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder It is difficult not to roll my eyes when I see the next mention of Bernanke saying that the recession is “very likely over.” Really? What does that mean exactly? From American Banker e-news this morning, the reporter mentioned that the Times and the Post have both reported what seems to be the best nod he has given that the recovery has started. The key, though, seems to be the end of …

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Are You Keeping Up With Your Online Members?

Thursday, September 3rd, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist New research from Fiserv has found that 2 million more US households have adopted online banking and bill payment compared to last year. What an incredible shift! With so many consumers relying on online products and services to help manage their hectic lives, is your institution keeping up? It’s important that your website be the virtual branch members can turn to for the financial solutions that fit their needs. How is your financial …

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Want Member Loyalty or Profitability?

Tuesday, August 25th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Seems that it may be time to review the definition of what customer or member loyalty really means to your organization. For example, many credit unions have created points or other loyalty programs to try and reward members for their long-standing business. But does that work in today’s economy? Are loyalty or rewards points meant to keep a member relationship active and spur word of mouth? An interesting article made me scrutinize …

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