Author Archives: Nicolette Lemmon

CU Sustainability – The Value Lies Within Credit Unions Says CEO

Wednesday, February 3rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local …

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Credit Union Sustainability – Starting the Conversation with CU Execs

Monday, February 1st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …

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What Do You Envision for 2011?

Thursday, January 28th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Think that was a misprint? While we have just entered 2010, you already set your foundation of sales and success with your 2009 marketing efforts. So, what you plan now and execute in 2010 will affect results in 2011. If you’re not listening to your customers/members, you may be at risk of being too out of touch with their needs, concerns and desires to build relationships to last until 2011! From Tuned …

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Is “Going Green” Losing to “Saving Green?”

Monday, January 18th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In the Twittersphere, I noticed comments about the use of “going green” initiatives as a way to bond with consumers. However, many ways that brands are touting green initiatives impact the shopping experience or require the consumers to invest. The cloth shopping bags at grocery and other retail stores are available for a cost. Yet, the retailer is saving money on plastic bags. Another use of “going green” is the concept of …

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Most Popular Posts Using Google Analytics

Monday, January 4th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In being a bit retrospective, since we started MyMarketingInsights.com in March, I thought it would be interesting to see what readers thought were the top 2009 blogs posts. The best thing is that you can use Google Analytics to check the visits or traffic to the various blog posts. Here were our most visited posts in 2009: How does your site look on a Blackberry or iPhone? The local appeal may fall on …

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Do You Use Your Company’s Products?

Wednesday, December 30th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Recently, when reading Tuned In*, an interesting book about resonating your product and service with customers, there was an interesting question. It was, “When was the last time you bought your company’s product?” For retail services or consumer product companies, sometimes the people making the decisions for new changes, new offers, and new products or services are not “tuned in.” Often, the top people making a lot of the decisions are not …

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Secret Santa Gift Inspires Marketing Music Box Analogy

Monday, December 21st, 2009
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  My Marketing Strategy Nicolette Lemmon, President & Founder At our office holiday luncheon, my Secret Santa gift was a beautiful keepsake music box that played, “It’s a Wonderful World.” (Thanks, George!) As I watched the gears working together to produce beautiful music, it inspired me to consider what it takes to get that great result. The effort of working to crank up the music box to play for a period of time is rewarded with the success of sweet …

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Avoiding the Potential Disconnect with a Strategic Marketing Plan

Tuesday, December 1st, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Being a marketing strategist, when working with clients, it is easy to make assumptions about the entire organization. Then, I have realized how often assumptions can undermine good intentions. For example, in creating a promotion that includes talking with members about how the credit union can help in refinancing loans to improve the members’ monthly budgets. However, assuming that all the front line staff has experience with budgeting personally or understand how …

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Spreading Some Holiday Cheer

Tuesday, November 24th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns! Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays …

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Marketing Planning Key Questions

Monday, November 23rd, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder Since we have been writing and delivering 2010 marketing plans for the last two months, every so often I step back and wonder, “Am I missing something?” It’s always a good idea to check for potential potholes that can undermine all the hard work of generating leads from marketing efforts. Here are some questions that are helpful: How many papers or agreements need to be signed to open an account, apply for …

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