Is Cheap the New Rule?
One of my coworkers had brought in coupons for a favorite fast food place and we started extolling the virtues of couponing. In our conversation, she mentioned that when not wanting to cook for the family dinner, her husband now asks, “Where do we have coupons to use?” While we laughed, as one of our market research analysts, she commented about the changing of consumer behavior. “Will consumers go back to paying full price when the economy recovers?” …