CU Sustainability – The Value Lies Within Credit Unions Says CEO

My Marketing Strategy
Nicolette Lemmon, President & Founder

As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead.

Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local economic development efforts. He foresees more growth in deposits as members turn to credit unions as safe harbors, an increase in demand for business services and a recognition by consumers that credit union are a trustworthy financial resource.

httpv://www.youtube.com/watch?v=fH875btZ6g0

Direct link to the video
For all the videos, visit http://mycuresource.com/CUSustainability/.

What do you see as future opportunities and challenges for the year ahead? Share with us at http://mycuresource.com/CUSustainability/.

4 thoughts on “CU Sustainability – The Value Lies Within Credit Unions Says CEO

    • The great thing about having the big banks becoming the target of consumer ire gives credit unions the ability to ramp up their marketing, advertising and business development.

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