Tag Archives: marketing strategy

Advertising is Like Life Insurance

Wednesday, August 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by one analogy. It was this: “The function of advertising is to protect the brand from its potential competitors. It’s like life insurance. What’s the return on investment if you don’t die? Zero. But that doesn’t mean that a life insurance policy is not a good thing to buy. It …

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Have You Sold Out?

Thursday, July 8th, 2010
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credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget
credit union marketing budget

My Marketing Strategy Nicolette Lemmon, President & Founder During these “extraordinary” times, it is easy to lose sight of the marketing strategy that you planned for 2010 back at the end of 2009. When the first quarter did not see a recovery by consumers, many management teams became concerned, cutting budgets even deeper. The pressure of the down economy and weak loan demand, has lead to budget cuts which limit the ability of marketing to keep consistent lead generation running. …

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Tired of NCUA Messing with Marketing

Thursday, June 24th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Every time another assessment letter is sent out or another regulation begins, it really messes with the marketing plans of my clients. From the depression experienced by credit union executives to the shrinking of budgets to the additional costs needed to address regulatory compliance, all of these are taking away from the ability to generate new business. And, getting new business is harder than ever. Hearing that May housing numbers were lower …

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Credit Union Sustainability – Becoming Stronger and Leaner

Wednesday, June 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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Credit Union Sustainability – Demonstrate Credit Union Values

Tuesday, June 8th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

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Why Are People Leaving Facebook?

Wednesday, May 26th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Have you seen all the concerns tweeted and mentioned on Facebook (FB) about the new privacy changes? I had read an article where many people were shutting down their FB accounts because their information was being shared with third party vendors. There have been problems cited about privacy settings that were a bit cumbersome to create protection. So much of an uproar that FB may be changing things again. However, I wasn’t …

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New Stats Reveal Possible Slowing of Twitter’s Value

Thursday, May 20th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder For several months, I have been noticing a shift, a change in the Twittersphere. As I have monitored several key words, client names, and my “follow” list, there seemed to be three things happening: Less tweets from everyone with some disappearing altogether Less new followers except more suspect or pornographic scammers Less interesting tweets but lots of article links A recent statistic in the blogosphere cited that of the 75 million users …

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In this Economy, Are You a Rebounder?

Wednesday, May 12th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In watching my daughter’s soccer team play, it reminds me of how much success or loss comes from the mental part of the game. As a striker gets an opportunity to take the kick at the goal, if the keeper thwarts it or the kick is slightly off or a defender throws out a kick to deflect the ball, that missed opportunity can tank the confidence of the striker. Many coaches find …

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Opportunities with Bank Failures?

Wednesday, May 5th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Recently, I saw an interesting headline. “After a failure, customers need a reason to remain” in the Daily Briefing by American Banker.  The fact that the article started with is that nearly two-thirds of failed bank customers either switched to another bank or were likely to change banks in the months following a takeover assisted by the FDIC. This screams “opportunity” for credit unions in the markets of the 64+ failed banks …

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What Do You Know about Your Gen Y Members?

Wednesday, April 21st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder There is so much talk about the “new age wave” of Gen Y, that I decided to find out more about what impact this generation was having in the memberships of client credit unions. In picking seven clients of sizes ranging from $90 million to over $500 million, it was interesting to see the profiles of young adults that opened accounts at the credit union. Take the time to review the young …

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